This Internet News is provided from the ShangHai XingGuo Net Technology co.,Ltd

What is the most intense Olympic races? Neither the confrontation between Chinese  athletes and American athletes, nor the competition between Phelps and other swimming athletes. The most intense confrontation during Beijing Olympics was between NBC and Yahoo, their focus is who has more Internet audience.

Nielsen data show that online, by the August 18, Yahoo Games site attracted 52 million independent users; same period NBC attracted 47 million separate users. NBC has quoted Nelson claimed that the data online, in the Olympic Games opening ceremony of the first week, according to the total number of users, page views, the average time users visit the Web site, it is ahead of Yahoo.

According to the latest ACNielsen data online, Yahoo in the most important indicators of Internet sites - users have a separate clear advantage. But NBC also has its own excuse: the average daily users of the site visit NBC time of 15 minutes 50 seconds, the time to visit the Yahoo site for six minutes 49 seconds.

NBC also used the Internet to use other indicators. The opening of the Beijing Olympic Games in the first 12 days, NBC site users to watch the 56 million related to video clips of the Olympics - more than the 2004 Athens Olympics and the 2006 Turin Winter Olympics combined.

Analysis of relevant data will find that, through the network of "broadcast" the Beijing Olympic Games so that many people a good impression on the video network, and help to demonstrate to advertisers in major sports events in the online video advertising value. eMarketer analyst David Hallerman said, NBC online video plan shows that major sports events need a larger network arena, because the audience needs it, advertisers need it. Hallerman estimates that online video ad spending this year will increase 55.9 percent and reached 505 million U.S. dollars, a factor that is promoting the Beijing Olympics.

Yahoo’s site has recorded interviews with athletes and other content, but no game clips, which help to attract do not rely on television and other Olympic site information audience. Yahoo’s sports and entertainment sector, vice president of Jimi Pi Tarot said, "We the contents of the ordinary sports fans are attractive to watch a competition on Irons fans are attractive."

Even NBC’s short-term site also will not replace its own 200 million TV viewers of the network. NBC has also taken some measures to prevent the erosion of its video network television audience.

Internet users’ favourite on video network is beneficial to Microsoft. Internet users need to download the Silverlight to view video network NBC. Silverlight’s competitor is Adobe’s Flash, Flash is now the actual standard for Internet video. Microsoft product manager Brian Goethe said that during the Olympic Games, Silverlight daily downloads were up to 150 million.