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CNNIC recently released that at the beginning of 2008 Beijing Olympic opening ceremony, among "the name. Cn" of China’s Olympic champion and some participating athletes, 70 per cent of them were registered by the State Sports General Administration.

2008 Beijing Olympic Games is also traditional and Internet media between the Olympic Games, the Internet has also become a public access channel of choice for the Olympic Games information. Internet as a protagonist was pushed to the front line of Olympic coverage, the major gateway for using the skills involved in "the first gold medal at" the champion to win more than 27 million Internet users love the Olympics. Internet users of the Internet’s enthusiasm to participate in the Olympic Games also reminders of the advertisers or the value, CNNIC "issued by the Chinese netizens Olympic media consumption behavior of the report" shows that the Olympic sponsors have been more than 60% of the authorized users, which makes brands and products sponsored by the Awareness and recognition by significantly upgrading the value of the spread of the Internet has been more sure that this also means that there will be more brand advertisers to promote products of the money into the Internet; it has opened a register of these Olympic Games Champions of the significance of the domain name.

31.2 million yuan from Yao Ming, Liu Xiang, 15.62 million yuan worth of athletes as long as we can see that a popular event in the international breakthrough of its value to 1 million immediately on the pace of increase, no wonder a rise of the Internet to marry an Olympic champion craze . Against Olympic champion has been registered in advance to do, in fact, there are a lot of things seem a coincidence that many popular or break the event of the participating athletes in particular, female athletes are sports stars seem to have the material, as long as one could immediately win a Gun star, started their glittering future. If after 80 elegant woman Beauty 50 m rifle champion Du Li, middle-aged woman temperament full 25 meters pistol champion Chen Ying and 200 metres butterfly champion Liu Song, and their entries with a project of Aspect, the athletes also face considerable image.

In accordance with the development of Chinese sports, I think General Administration of Sport can set up a sports star dedicated to promoting the development of the market development of the athletes, to help China into the international sports, to the direction of better and faster development of the Olympic champion impact Unusual, behind the glittering "gold" will also focus on relevant departments to champion athletes from the latter part of the commercial market development, and the advantage of the spread of the Internet will become a "sterile", the first project, which the media from the Internet under foot Mining horsepower to help the Olympic champion gold medals Aspect can also hear the point flavor.

 General Administration of Sport registered CN domain names at the first step which on one hand protected the internet right of Olympic champions, and on the other hand planed "sports stars king bland strategy" to prepare for the further development of the Olympic champion.