Yahoo’s home page comprehensively opened up to a third party
This Internet News is provided form the ShangHai XingGuo Net Technology co.,Ltd
September 12, according to foreign media reports, Yahoo executives recently disclosed that Yahoo will open up a number of Internet service including the home page and e-mail for the third-party Internet and software companies.
The plan allows users to search Yahoo e-mail services in other content, such as classified advertising site, etc.; allows users to music from the Yahoo site visit other music download sites, such as Amazon.com, and so on. At the same time, Yahoo also announced that Home will be re-designed to facilitate access to third-party services. For example, the screen in films such as the right to add Netflix Web site links.
Since the re-founder Jerry Yang as CEO last year, the company’s Web site and open technology has become one of Yahoo’s core strategy. Prior to that, Yahoo also described a similar strategy, but so far did not have much new products come out. Now, the strategy seems increasingly clear. Yahoo Friday will convene the second session "creative," (Open Hack Day) General Assembly, encourage the development of personnel development and integration of the Yahoo home page application.
Yahoo’s consumer products group manager Aishi Patel (Ash Patel), Yahoo next few months will launch a new email service that allows users to send online invitations or inbox, and so on the album. In addition to Yahoo, AOL this week on a revised Home, allows users to log in to Gmail Home AOL rivals such as e-mail service.
Scott Moore manager of Yahoo Media Group () said that in absorbing external content, he led by the department have come in the forefront, but there is still great room for expansion. Moore said: "The third application to open is not an expedient measure but a long-term strategy."
In advertising, Yahoo’s executive vice president of U.S. operations Hillary Schneider (Hilary Schneider), Yahoo’s advertising technology has always been open to other distributors, such as newspapers. Schneider also mentioned the recent Yahoo and Google search ads to reach the agreement.
Currently, the U.S. Justice Department is still assessing the cooperation agreement. It is worried by some anti-monopoly organization that the cooperation of the two sides will form a market monopoly in the field of advertisement and the increasing advertising costs. But Schneider said the agreement allows Yahoo to sell search advertisement and the advertisers’ need in this area is not high.
